Privacy policy

Last updated: August 28, 2026

Wheelie Rims operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services").

Wheelie Rims is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, make a purchase or otherwise interact with the Services.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described below.

Personal Information We Collect or Process

When we use the term "personal information", we mean information that identifies you or can reasonably be linked to you.

Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably identify or be linked to you.

Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process the following categories of personal information:

- **Contact details**, including your name, address, billing address, shipping address, phone number and email address.
- **Financial information**, including payment information, transaction details, form of payment, payment confirmation and other payment-related details.
- **Account information**, including your username, password, preferences and settings, where applicable.
- **Transaction information**, including products you view, place in your cart, purchase, return, exchange or cancel, as well as your past transactions.
- **Communications with us**, including information you provide when contacting us or making a customer support enquiry.
- **Device information**, including information about your device, browser, network connection, IP address and other identifiers.
- **Usage information**, including information about how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

- **Directly from you**, including when you make a purchase, create an account, use the Services, contact us or otherwise provide us with your personal information.
- **Automatically through the Services**, including information collected from your device and through cookies and similar technologies.
- **From our service providers**, including providers that enable technology, payment processing, shipping, analytics and other services on our behalf.
- **From our partners or other third parties**, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Providing and Improving the Services

We use your personal information to provide the Services, including to:

- Process payments and purchases.
- Fulfil and ship orders.
- Process returns, exchanges and other transactions.
- Provide customer support.
- Maintain and manage customer accounts where applicable.
- Remember preferences and items you may be interested in.
- Improve our store, products and customer experience.
- Provide relevant product recommendations and other personalised features where applicable.

Marketing and Advertising

Where permitted by law, we may use personal information for marketing and promotional purposes, including sending promotional communications and displaying advertisements for our products.

You may unsubscribe from promotional email communications at any time using the unsubscribe option included in those communications.

Security and Fraud Prevention

We may use personal information to provide a secure shopping experience and to detect, investigate or take action regarding potentially fraudulent, illegal, unsafe or malicious activity.

If you create an account, you are responsible for keeping your account credentials secure and should not share your password or access details with others.

Communicating With You

We use personal information to communicate with you about orders, enquiries, customer support and other matters relating to your relationship with Wheelie Rims.

Legal Reasons

We may use personal information where necessary to comply with applicable laws, respond to valid legal processes, enforce our terms or policies, investigate disputes or protect our rights and the rights of our customers and others.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes and subject to this Privacy Policy.

This may include:

- **Shopify and service providers** that perform services on our behalf, including website hosting, payment processing, IT services, analytics, customer support, fulfilment and shipping.
- **Business and marketing partners** that help us provide marketing services or advertising, where applicable.
- **Third parties you direct or consent to us sharing information with**, such as delivery providers or social media services you choose to interact with.
- **Our affiliates or corporate group**, where applicable.
- **Government authorities, regulators, law enforcement or other parties** where disclosure is required or permitted by law.
- **Parties involved in a business transaction**, such as a merger, acquisition, restructuring or sale of all or part of our business.

Our service providers and partners may process your information in accordance with their own privacy policies and applicable laws.

Relationship With Shopify

The Services are hosted by Shopify.

Shopify collects and processes personal information relating to your access to and use of the Services in order to provide and improve Shopify's services.

Information you submit through our store may be transmitted to and processed by Shopify and other service providers, including providers located outside Australia.

We may also use Shopify features that use information about your interactions with our store and other Shopify merchants to improve the shopping experience and support advertising or other services.

In circumstances where Shopify independently determines how personal information is processed, Shopify is responsible for that processing.

You can learn more about Shopify's handling of personal information through the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Cookies and Similar Technologies

Our website and Shopify may use cookies and similar technologies to operate the store, remember preferences, understand how visitors use the Services, improve performance, prevent fraud and, where applicable, provide advertising or marketing.

Your browser may allow you to control or disable certain cookies. Disabling cookies may affect the functionality of some parts of the Services.

Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties.

If you follow a link to a website that is not controlled by Wheelie Rims, you should review that website's privacy policy, security practices and terms.

We are not responsible for the privacy, security, accuracy or practices of third-party websites or platforms.

Information you voluntarily provide through public or semi-public platforms, including social media platforms, may also be visible to other users of those platforms.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are a parent or guardian and believe a child has provided us with personal information, please contact us through our website contact form so that we can take appropriate action.

Security and Retention of Your Information

We take reasonable steps to protect personal information handled through our Services.

However, no security system or method of transmitting information over the internet is completely secure, and we cannot guarantee absolute security.

We recommend that you do not send sensitive or confidential information through unsecured communication channels.

How long we retain personal information depends on factors including whether the information is required to:

- Provide the Services.
- Maintain customer or transaction records.
- Comply with legal, tax or regulatory obligations.
- Resolve disputes.
- Prevent fraud.
- Enforce our agreements and policies.

Information that is no longer reasonably required may be deleted, de-identified or retained where required by applicable law.

Your Rights and Choices

Depending on where you live and applicable law, you may have rights in relation to your personal information.

These may include:

- **Access** — requesting access to personal information we hold about you.
- **Correction** — requesting correction of inaccurate or incomplete personal information.
- **Deletion** — requesting deletion of certain personal information where applicable.
- **Portability** — requesting a copy or transfer of certain personal information where this right applies.
- **Marketing preferences** — opting out of promotional email communications using the unsubscribe option provided in those communications.

These rights are not absolute and may apply only in certain circumstances.

We may need to verify your identity before processing a privacy request.

You can make a privacy request by contacting Wheelie Rims through our website contact form.

We will not discriminate against you for exercising privacy rights available to you under applicable law.

You can also learn more about how Shopify handles personal information and privacy requests through the Shopify Privacy Portal.

Complaints

If you have a complaint or concern about how we handle your personal information, please contact us through our website contact form.

We will review your concern and respond within a reasonable period.

Depending on your location and applicable law, you may also have the right to lodge a complaint with the relevant privacy or data protection authority.

International Transfers

Some of the service providers we use, including Shopify and other technology providers, may process or store personal information outside Australia.

Where personal information is transferred internationally, it may be subject to the laws of the jurisdiction in which it is processed.

Where required by applicable law, appropriate safeguards may be used for international transfers of personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, technology, legal requirements or other operational reasons.

When we update this Privacy Policy, we will publish the revised version on this website and update the "Last updated" date where appropriate.

Contact

If you have questions about our privacy practices, this Privacy Policy, or would like to make a privacy request, please contact Wheelie Rims through our website Contact page.

We will respond to privacy-related enquiries and requests as soon as reasonably practicable and in accordance with applicable law.